Meet the team

We know media. We love pets.

Fur Media started in 2022 with a simple observation: vet waiting rooms were the most underused premium media environment in the country. What began as a small team testing a single kiosk has grown into Australia's largest pet-focused DOOH network — 200+ veterinary clinics, six states, 1.6 million pet owners every month.

Most of us have worked together in some variation for almost two decades across media, technology and operations. We still work the way we always have: small team, direct lines, quick decisions, and a real obsession with building things that actually work.

Nicolas Cann

Nicolas Cann

Founder · CEO

I've always had a slightly unusual obsession with reptiles — especially lizards. While most kids were into footy or video games, I was the one lifting rocks hoping something scaly would sprint out. That curiosity for things a bit different has stuck with me ever since.

At home, things are a bit more conventional — shared with our rescue dog Dougy, a blue staffy with a big personality and absolutely no respect for personal space.

Professionally, I've spent my career building and scaling media and marketing businesses, working with major brands across Australia, the UK, and New Zealand. But Fur Media is where things get really interesting.

What we've uncovered is a genuinely powerful opportunity within the captive pet environment — an audience that's highly engaged, emotionally invested, and massively under-leveraged by brands. Fur Media is built to unlock that. We're creating a platform that connects pet owners with brands in a way that actually feels natural, useful, and commercially effective.

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Corey Dawson

Corey Dawson

Founder · CTO & Operations

Corey loves technology — playing with the latest gadgets and diving into the latest and greatest software offerings, especially tools in the AI space.

Having spent the past 18 years in digital media, particularly in operations and R&D, Corey has developed deep expertise in building high-performing digital networks. That experience is what helped shape Fur Media into the success it is today.

When he's not fused to his laptop screen, Corey loves knocking off as many marathons as humanly possible — provided a good parma and pint are the promised reward afterwards. He's also accompanied everywhere by his Frenchie, Elton John, who is religiously attached to his side.

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Saskia Parton

Saskia Parton

Sales Executive Director

As Sales Director at Fur Media, I've turned two of my favourite things — people and pets — into a career. I'm passionate about building real relationships, spotting opportunities, and turning ideas into growth (and yes, I could talk about animals all day).

Outside of work, I'm lucky to have a big, blended family — all over 18 — which keeps life entertaining and a little unpredictable. Dinner conversations are never dull (and often a bit chaotic), which I absolutely love.

Lately, I've been trying my hand at painting — messy, unpredictable, and a nice reminder that not everything needs a strategy.

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Jeanne Bird

Jeanne Bird

Book Keeper

Jeanne is passionate about beautiful pets and travel, and she brings over 30 years of experience in finance.

Jeanne's proud to be part of the team at Fur Media; a professional company that truly values people, relationships, and animals, and is committed to going the extra mile for every client. With a focus on delivering exceptional attention to detail, measurable results, and outstanding value.

Jeanne genuinely enjoys the work she does every day.

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Arnel Joson

Arnel Joson

Administrator

Arnel is naturally curious and always eager to learn, especially when it comes to computer hardware. He's really passionate about building and optimizing PCs, and he keeps himself up to date with the latest tech trends.

He's currently part of Fur Media, where he mainly supports backend operations while also helping out with campaign work when needed. On the side, he works as a freelance PC specialist, handling builds, repairs, and troubleshooting.

Outside of work, Arnel enjoys spending time with cats and playing PC games. Mixing his love for tech with hobbies that help him unwind.

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